Interactive Video: a powerful new marketing medium

interactive vdeo

Video is one of the fastest growing forms of online marketing content today, and with good reason. 4x as many consumers would rather watch a video about a product than read about it. With an estimated 20B USD to be spent on video marketing by 2016, companies will be making more video content than ever before. While that quantifies the growing popularity of the...
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Interactivity: the next phase in content evolution

Interactive Content

Content is king; we’ve heard this over and over, accepted it, made the necessary investments and jumped on the content marketing band wagon. Today, we’re churning out more newsletters, blog posts, articles, white papers, infographics, videos, podcasts and webinars than ever before. But while we’re busy overloading our audiences’ inboxes and social feeds with our content,...
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