“If a picture is worth a thousand words, then a video is worth a million”
You’ve probably heard that one before, and if you’ve used video in your online marketing, you certainly know it’s true.
Video is a great way to tell your story quickly, but it’s still a one-way street – you talk and your audience listens. It’s a one-size-fits-all solution that is the same for every viewer regardless of her interests, needs or pain-points.
Wouldn’t it be great if you could break through the 16:9 frame of your video, and create a personal dialog with your audience? Imagine if you could ask them what interests them and adapt your video’s content to match those interests – in real-time. Imagine inserting quizzes, personality tests, contests, games or opt-in forms into your videos. Now imagine how much you could learn about your audience through each interaction and how you could rocket-fuel your conversion by contacting them with custom offers.
Sounds great right? We’ve been working hard at Dot to make this a reality with the introduction of our new Interactive Video app. Using this app, anyone with a bit of imagination and creativity can turn any online video into an engaging interactive experience – no coding, no fuss.
Curious to see it in action?
Check out this 3 minute tutorial:
So is interactive video on your agenda? If so, get your free account on dot and give it a spin!
Click here to watch our explainer video + 3 live examples.